What’s it all about?

According to research,
focusing on products and/or services alone
is insufficient for building a sustainable enterprise...
Source: BLD research

“If I could show you a way to build sustainable advantage,
would that be of interest to you?”
Nigel A.L. Brooks - President, The Business Leadership Development Corporation


From Vision to Value: Building Sustainable Advantage
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Abstract


Fueled by free enterprise, possibilities for innovation make the United States' economy the most vibrant in the world — in times of both abundance or scarcity. However, those striving to take advantage of opportunities in any country’s economy must respect the fact that focusing on products and/or services alone is insufficient for building a sustainable enterprise that attracts the right employees, customers, suppliers, and investors over time.

In the context of this article, the term “right” means the best for all concerned.

When entrepreneurs start enterprises, they tend to focus on the benefits and features of their products and/or services. However, strength of the management team, and size, readiness, and awareness of the market are more important factors to investors.

Source: BLD research

From emerging enterprises to those in their maturity, a universal problem arises from concentrating solely on products and/or services as opposed to people, processes,
and products and/or services. In fact, unless an enterprise focuses on its people and process capabilities in addition to products and/or services, it will decline and ultimately fail.




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Nigel A.L. Brooks
Thirty years professional experience:
Business owner, entrepreneur, executive, consultant, coach, mentor
North and Latin America, Europe, Asia-Pacific
Financial services, food services, manufacturing and distribution, pharmaceuticals,
publishing, retail and wholesale, transportation, and government
Start-ups to Fortune 100 enterprises

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$6.95

CLICK HERE TO PURCHASE


Why it makes sense...

What is this ebook?

  • Introduces the subject of values-based governance disciplines to businesspeople
  • Provides a framework for people, process, and product and/or service capabilities

Who is the audience?

  • Entrepreneurs who start businesses - agents of change in the marketplace
  • Lifestyle business enterprise owners who are responsible for all aspects of their businesses
  • Executives in the top management of any business who are responsible for positioning in the marketplace
  • Managers in any business who are responsible for ensuring that quality product and/or services are delivered to customers
  • Associates in any business who are responsible for delivering quality product and/or services to customers
  • Intrapreneurs - agents of change in a business
  • Systems professionals who need to understand business concepts
  • Students and new graduates
  • Anybody aspiring to be in any of the above roles, or just curious

Why buy?

  • A prerequisite for building a sustainable enterprise

What is the basis for the research?

  • Consulting projects


When?

Right now!!!

“If I could show you a way to build sustainable advantage,
would that be of interest to you?”

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$6.95

CLICK HERE TO PURCHASE


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From Vision To Value:

Building Sustainable Advantage

Enterpriship - Professional training for

entrepreneurs, intrapreneurs, lifestyle business enterprise owners, executives, managers, professionals, and the enterprises they serve

The Business Leadership Development Corporation dba BLD Solutions

The Center For Business Leadership Development

Phoenix, Arizona, USA